Writing a blog
Writing a blog can seem daunting so we found that these tips from Problogger are really useful and they will cetainly take you a step closer to writing a good one!
- Choosing a Topic - take a little extra time defining your topic and the post will flow better and you'll develop something that matters to readers.
- Crafting Your Post's Title - perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
- The Opening Line - first impressions matter. Once you've got someone past your post's title your opening line draws them deeper into your post.
- Your ‘point/s' (making your posts matter) - a post needs to have a point. If it's just an intriguing title and opening you'll get people to read - but if the post doesn't ‘matter' to them it'll never get traction.
- Call to Action - driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
- Adding Depth - before publishing your post - ask yourself how you could add depth to it and make it even more useful and memorable to readers?
- Quality Control and Polishing of Posts - small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look' good can take it to the next level.
- Timing of Publishing Your Post - timing can be everything - strategic timing of posts can ensure the right people see it at the right time.
- Post Promotion - having hit publish - don't just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges' can increase the exposure it gets exponentially.
- Conversation - often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.