The Benefits of Social Media Marketing
A significant 85% of all marketers indicated that their social media efforts have generated exposure for their businesses.
Improving traffic was the second major benefit, followed by building new partnerships. More than half of marketers indicated a rise in search engine rankings was a benefit of social media marketing.
As search engine rankings improve, so will business exposure, lead gerneration effors and a reduction in overall marketing expenses. More than half of marketers found social media generated qualified leads.
- 85% generated exposure for my business
- 63% increased my traffic/subscribers/opt-in list
- 56% resulted in new business partnerships
- 54% helped us rise in the search rankings
- 52% generated qualified leads
- 48% helped me sell products & services/close business
- 48% reduced my overall marketing expenses
2010 social Media Marketing Industry Report.