Soft lips for Summer!
By applying a coat of Softlips first, your lipstick will glide on beautifully over smooth lips, giving you an all over even colour.
Thanks to the smart thinking health and beauty gurus at Mentholatum, Softlips is specially formulated with an SPF 20 sun protection. As a result, Softlips helps restore our lips' natural moisture; protect our lips from all weather woes and ensures our luscious lips are kept soft, smooth and kissable.
Softlips is available in two ‘loveable' flavours: sophisticated French Vanilla and voluptuous Vitamin Enriched. Both come in stylish slimline sticks that can fit in the tiniest pocket or bag, so that you can take one with you wherever you go - or even take both!
Softlips' smooth glide-on formula protects the lips from everyday dryness. The skin on your lips is much thinner than elsewhere on our face, with only three to five layers instead of around 16 layers of skin. And your lips don't have any sweat glands or sebaceous glands. Elsewhere on your body these glands provide protective layers of moisture and body oils which keep the skin smooth, regulate temperature and inhibit pathogens. This is why our lips can dry out faster and become chapped more easily than the rest of our skin. As a result, Softlips could be a great boost to your daily facial care regime.
Commenting on why Softlips is a daily must have, TV make-up artist and fashion guru, Laura Brown notes: "The two flavours of Softlips gives you a choice between fabulous French Vanilla and revitalising Vitamin Enriched. Whichever variant you choose, Softlips' special formulations will help shield your lips from everyday dryness, restore your lips' natural moisture and keep them velvety soft and supple. In addition, Softlips has the added benefit of SPF 20 protection. Compared to the rest of our skin our lips have much less melanin, which is the pigment that helps protect skin from the sun's damaging ultraviolet rays. Our lips are exposed to the sun at all times when we are out and about, so it is vital to use a good SPF to help protect the much more delicate skin on our lips from harmful UV rays.
"Just like a facial moisturiser, Softlips can be used on its own or under makeup. Your lipstick will look so much better if you keep your lips soft and supple by using Softlips regularly through the day, every day.
"No matter how good the rest of your makeup or how much care you take over your clothes, your look will be ruined if you have flaky, peeling or cracked lips. And there's no point in spending a fortune on dental work or making the effort to have healthy, gleaming teeth if your lips don't provide a beautiful frame around them. "
Laura continues: "There is also another good reason to take care of your lips. Research has shown that men find fuller lips more attractive because, unconsciously, they are a biological indicator of a woman's health and fertility. Wearing lip balm can help your lips to look fuller, so keeping them perfect by using Softlips regularly can help you play that trick!
Softlips is part of a worldwide best-selling lipcare family. Available from high street pharmacies, including Boots and Superdrug, and from online retailers at a recommended retail price of £1.83 for French Vanilla and £2.03 for Vitamin Enriched.