Faye Smiths Brand Booster Tips
Who? to YOU! BRAND BOOSTER tip to boost your image and get in front of the media... today, AWARDS.
Thanks so much for emailing me after my photos tip; several of you said it had given you the impetus to go away and finally brave having a camera lens in your face! I know it’s been a while- those who have lost a loved one know these things take time to get over, but here I am again and raring to go.
Each week, I plan to share with you just one top tip I know works. How do I know? Because I spend all my time working with terrific clients like you to get them noticed in a myriad of ways which brings them more customers! My new Brand Booster package has recently launched, so call me if you realise you need to kick start your business and get your name known so customers come to you. It’s got to be easier and much more fun than door knocking…
Tip number THREE…get nominated for an award
By now I hope you have the STORY of your business and a fab PHOTO to make you stand out. You’re ready to fight the customers off if needs be, as the hordes come racing to your door, but WAIT! How will they know it’s not just you, let’s be honest, making it up? I mean really, you say you’re the best. Of course you do. But does anyone else? Well we’ll come to the power of testimonials another time, but there’s one thing that can get you industry recognition, customers and the media beating a path to your door faster than pretty much anything- and that’s WINNING AN AWARD!
Do you need to win?Actually, you don’t even need to win the flipping award. Just being nominated is terrific, and actually, who is going to ask/care if you nominated yourself? Some awards I’ve seen recently even encourage self referral! Asking others to do things for us can all too often be a sure fire way of nothing happening when everyone’s pushed to the limit in such a tough climate.You get another bite of the cherry if you are shortlisted, a third if you win- what good value is that?
Get that press release out- and often, the awards’ PR people will even do the job for you! Whichever, cut and paste the blurb onto your website, into your annual report, re-use the entry text in your e-newsletter or for future awards, add bits to your own press releases and to the bottom of your email signature… there are plenty of ways to make your effort worth its weight in PR gold! Awards are totally topical for Keep your Fork. Tomorrow I have two fabulous clients, Georgia Hall of Underground Fitness/ Bounce Busters http://www.bounce-busters.co.uk/ and Christina Trindade of Entrepreneurs Ladder/Working Woman
http://www.entrepreneursladder.co.uk/ making their way to a national awards ceremony. In the whole of the UK only nine women have made it to the finals from all the hundreds of entries. Two are my clients and the presenter is last year’s overall winner- also a client! Check out the front page of last Thursday’s Sheffield Telegraph and full story page 7. Or turn on Radio Sheffield at 7.45 this morning and you’ll even hear Georgia chatting about the experience on Toby’s breakfast show- then please keep your fingers crossed for them as we represent Sheffield in Nottingham.
Find out more about Georgia’s extraordinary story here http://www.thestar.co.uk/lifestyle/features/jo_davison_mother_s_day_full_of_mixed_emotions_1_3236538 Her delicious new studio officially opens under the Toby Carvery at Parkhead on Wednesday 11th May, (You and I will probably still call it the Wheatsheaf, and Georgia’s new gym is where I held my 21st party incredibly!).
Come and join us for champagne and canapés, we’ll be celebrating whatever tomorrow’s outcome with British Power Lifting Champion and now demonstrating Georgia’s Powerplates and Bounce buster bras, 
.
http://www.evelynstevenson.com/ Evelyn’s from Chesterfield and tipped to become World No 1 this year.
Faye Smith is Working Woman's resident Marketing and PR expert, for your chance to work with Faye contact her on faye@keepyourfork.co.uk